ellen vanderslice. selling walking?

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In the past, there has been no significant revenue stream related to walking that would allow a public ad campaign of any magnitude to promote more of it. Compare walking with driving -- more money is spent on advertising automobiles than any other product in the world. The cost of ignoring the current epidemic of inactivity is so high, however, that maybe some money can be found. We in the U.S. have the most sophisticated marketing system in the world, and maybe it can be put to work making walking totally cool.   Pedestrian Actions Sprawl Makes Us Fat   Radical Pedestrian   Why Walk? Why Not?

New car dealers spent $5 billion on advertising in 1999.